A diet, exercise, and supplement regimen to help men achieve optimal sexual fitness Sexual fitness goes hand in hand with overall health: Good sex means a man is most probably in good condition. The Hardness Factor is a comprehensive guide to sexual fitness for men, pointing the way to an enhanced self image, better sex, and improved health, and detailing how to increase sex drive and develop a measurably harder erection in just four days. The advent of Viagra and its competitors is a sign that we are entering a new era of male sexual health, in which erectile problems are glitches to be overcome, not sources of shame and anxiety. This is the first major trade book to identify and describe how to achieve and preserve optimal penile hardness—and to show why the actual degree of hardness is the all-important barometer of a man’s overall health. Drawing on the cutting-edge research that he has carried out over the past several years with his Digital Inflection Rigidometer, New York clinician and researcher Dr. Steven Lamm explains his revolutionary approach to achieving and maintaining maximal male sexual performance, with easy-to-follow suggestions that translate to not only better sex, but greater emotional intimacy and a longer and more fulfilling life. Dr. Lamm gives men all the tools and information they need to take control of their bodies, including health quizzes and a simple at-home test to assess one’s hardness. “There’s no doubt about it: Dr. Lamm knows erections.” - Maxim “Dr. Lamm can take on any subject. And, the harder, the better.” - Joy Behar, THE VIEW co-host Hard is good, harder is better -- for your health, your libido, your life. Such is the provocative premise behind Dr. Steven Lamm's The Hardness Factor , a groundbreaking book that will change the way men live and love. The Hardness Factor measures male health through the quality of an erection -- perhaps the greatest male motivator for better living (more so than fear of cancer, heart attack, or stroke). The Hardness Factor asks, Can men be hard and in shape for sex their entire lives? The answer is, absolutely. Here for the first time are scientific, evidence-based regimens -- emphasizing nutrition, supplements, and exercise -- to increase erectile quality. By following the programs in The Hardness Factor , you will improve overall health; - produce stronger, harder, and longer-lasting erections; - increase strength, fitness, flexibility, and vitality; - restore self-confidence; and - achieve maximum sexual gratification with your partner. A renowned New York clinician, bestselling author, and a favorite expert on the television show The View , Dr. Lamm offers straight talk for men of all ages in "The Four-Day Insurance Policy," which can provide a quick fix for that upcoming Saturday night (or any other dating emergency), and the more detailed "Six-Week Hardness Factor Program," which will improve a man's sex drive, stamina, hardness, and, most of all, health. This comprehensive guide also includes numerous recipes created by acclaimed chef Waldy Malouf, aimed at promoting nutritional health and jump-starting the libido. After following The Hardness Factor , you will not only achieve optimal health and sexual fitness but also understand why the penis is the best barometer of a man's health. Steven Lamm, M.D., who has appeared as the house doctor on The View , is a practicing internist and faculty member at the NYU Medical Center. He lives in New York City. Gerald Secor Couzens is a noted contributor to several medical newsletters, and has coauthored more than twenty-four health and medical books. He lives in New York City with his wife and four children.