"When it comes to exercise, most of us have gotten the message but still lack the motivation. That's why we need this remarkable book." --Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us " No Sweat provides a step-by-step program for staying motivated to exercise. Michelle Segar shows us how easy it is to apply science to achieve a lifetime of fitness, well-being, and meaning--without breaking a sweat." --John Ratey, MD, author of Spark: The Revolutionary New Science of Exercise and the Brain and Associate Clinical Professor of Psychiatry at Harvard Medical School "This is the best book on exercise I've ever read precisely because it's not a book about exercise. Practical and research-backed, No Sweat will help you stay motivated for life." --Dan Heath, co-author of the New York Times bestseller Switch: How to Change Things When Change Is Hard "Michelle Segar has cracked the elusive code of behavior change in health." --Jane Sarasohn-Kahn, MA, MHSA, Health Economist and Advisor, Health Populi blog Do you secretly hate exercising? Struggle to stick with a program? Millions of people try and fail to stay fit. But what if "exercising" is the real problem, not you? No Sweat translates years of research on exercise and motivation into a simple four-point program that will empower you to break the cycle of exercise failure once and for all.  You'll discover why you should forget about willpower and stop gritting your teeth through workouts you hate. Instead, you'll become motivated from the inside out and start to crave physical activity. You'll be hooked! Practical, proven, and loaded with inspiring stories, No Sweat makes getting fit easier--and more fun--than you ever imagined. Get ready to embrace an active lifestyle that you'll love. ..".self-help guide for individuals in search of personal wellness, health professionals may nevertheless benefit from the text....useful in working with clients facing the same struggles regarding fitness." -- Pulse, Academy of Sports, Cardiovascular, and Wellness Nutrition " No Sweat uses lessons from motivation science to help readers learn to truly enjoy exercise and create sustainable habits." -- Heleo " No Sweat: How The Simple Science of Motivation Can Bring You A Lifetime of Fitness is one of our bibles." -- Carey Goldberg, WBUR CommonHealth blog ..".compelling... must read book... Segar is at once compassionate and firm, intelligent and approachable." --Foreword Reviews ..".describes strategies to get even the most sedentary people off their duffs, starting with ways to overcome past failures and negative feelings about exercise..." --The New York Times ..".empowering book...full of takeaways for those who think exercise is a bad word and find it difficult to find the motivation to stick to any fitness program." --VidyaSury ..".looking for a gift to yourself, your loved ones and people you service, then No Sweat can offer a lifelong benefit...an easy read with a huge impact." --Florida Psychologist ..".not merely a weight-loss guide but rather a motivational manual to self-care and sustainable change... for persons wishing to set goals, change behavior, and/or improve their lifestyle." --Library Journal ..".takes the logical and well-known steps to an active life and presents them in a way that upends the standard motivational talking points." -- Eye for Pharma ..".valuable for all health and medical practitioners and students, and anyone else who wants to get more out of life (or help others do that for themselves)." -- Vegan Practitioners .."reveals how to make one of those key habits, exercise, a part of your life--for good...five simple tips that make perfect sense." --Health.com Selected as one of 15 Inspirational, Must-Read Books for Your Mind, Body and Career 2015 by The Healthy Freelancer "Dr. Segar details an exciting new model to help people see exercise as a gift....offers hope and lasting results for everyone." -- Well-Being Practitioner "Fear not, for this is not your average fitness book. No more reading about how or why you should exercise, No Sweat is about the science of motivation." -- Women's Lifestyle "Get rid of all of those books on exercising and buy this one. It is really the only book you will need to start getting fit...or to do anything else you don't like doing, for that matter." -- PCB007 "I love that she calls physical activity a "gift" you give yourself. I love her "everything counts" philosophy...I hope it inspires you too!" -- Real Mom Nutrition "One of the 9 best books of 2015 to inspire improvement this year." -- Limeade "Segar brilliantly organizes her unique and straightforward coaching techniques to overcome those mind games that sandbag our attempts to get fit." --Retailing Insight "Segar, in both an educational and entertaining way, introduces a program in which our perception of exercise is changed to creat