In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1 , you’ll learn the hard skills crucial to a marketing career, like: organic search (SEO) - paid advertising (PPC) - social media marketing - reporting & analytics - branding & copywriting - email marketing In Part 2 , you’ll read about the soft skills essential to business, like: writing emails - invoicing & sales - getting an entry level position - working as a marketing freelancer - starting your marketing agency - how to work remotely Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer. About The Authors Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine , the New York Times , Arkansas Business , the Washington Post , and more. They regularly speak at industry conferences and conduct corporate & academic training seminars. "If you need a resource for those learning PPC, this is the one." - Rand Fishkin, founder of Moz . "The sort of content I wish I'd created" - Steven Kenwright, founder of SearchLeeds . Authors Gil & Anya Gildner are the cofounders of Discosloth, a boutique PPC agency specializing in search advertising for ecommerce & tech/SaaS brands. Their client list includes brands like The Art of Shaving, Volvo Trucks, Tommy Gun's Barbershops, AirTreks, Tyson, and more. Becoming A Digital Marketer is used in dozens of universities across the world, including Gonzaga University, University of Texas, West Virginia University, McGill, John Cabot University, and more.
