Look at it this way... Everywhere we look, "framing" affects how we see things. Frames restrict our view, keeping us from seeing the whole truth, and subtly influencing our take on everything from deck-chairs to democracy. This upbeat, punchy guide to framespotting will open your eyes and your mind. Learn to notice frames and it's amazing what else you'll see: fresh ideas; how and why you're being hoodwinked; and how you're part of the transition from growth to growing up. Framespotting is empowering and liberating. And you'll never look at sprinklers or economists the same way again. "hopeful, realistic and original" -   Rowan Williams , Former Archbishop of Canterbury This book is a really salutary encouragement to challenge what you think are the obvious ways to frame questions and possibilities. It is hopeful, realistic and original; what more could you ask from a book about learning to think afresh? -- Rowan Williams, Former Archbishop of Canterbury; Master of Magdalene College, Cambridge A very enjoyable read. I loved the simple, crisp language, and the illustrations work really well. There's a refreshing determination here to change the whole 'mood music' behind the way we address important issues. -- Jonathon Porritt A stimulating, lateral view of life. -- Rt Hon Peter Hain MP, Former Leader of the House of Commons At a time when the medium has become the message, and transformed the message, it is crucial that we retain the ability to think outside the box and the frame...in other words laterally. This work en-courages just that in an entertaining and challenging way. -- Michael Mansfield QC, Radical Lawyer; Professor of Law at City University Laurence and Alison Matthews are lecturers, industrial statisticians and bestselling writers who use a simple, lively style to communicate ideas. They live near Hay-on-Wye, UK, with far too many books.