Los Angeles Lost and Found is a collection of essays and photographs that explores Los Angeles as a city of constant reinvention, where history is often buried beneath layers of change. Experience designer Margaret Chandra Kerrison uses the lens of narrative placemaking to examine how LA’s physical spaces—its streets, neighborhoods, and landmarks—shape both individual and collective identity. What sets this collection apart is Kerrison’s deeply personal approach. She weaves her own story into the fabric of the city’s landscape, grounding cultural analysis in lived experience. Her reflections on the recent Los Angeles wildfires are especially poignant, revealing how natural disaster can strip a place down to its essence and reshape the stories we tell about it. Through these moments of vulnerability, she illustrates how loss and resilience are embedded in the urban environment. Blending memoir with observation, Kerrison highlights how overlooked spaces carry emotional weight and cultural memory. In doing so, she invites readers to view Los Angeles not just as a city of spectacle, but as a living, breathing narrative. Los Angeles Lost and Found is both intimate and expansive, offering a portrait of a city that continues to inspire and challenge those who call it home—or dream of doing so. Born in Indonesia and raised in Singapore, Margaret Chandra Kerrison is a creative consultant and author with over 17 years' experience crafting immersive narratives across media, brands, and experiences. She lives in Los Angeles and has authored three books on immersive storytelling. • “Los Angeles is a place where people can lose themselves, reinvent, and emerge anew.” • “Los Angeles is not a city that becomes. It is a city that is always becoming.” • “True placemaking isn’t found in the objects themselves but in the people, stories, and values they represent.” • “LA didn’t hand me my dream on a silver platter; it asked if I was willing to earn it.” • “Los Angeles isn’t always easy, especially for visitors and newcomers. It sprawls. It hides. It makes you search. But that’s part of its brilliance.”