Creamy Hydrating Lipstick: Color Sensational Rum Riche is a rich, creamy deep nude lipstick. Formulated with Shea Butter, it leaves behind a sensuous feeling and a creamy finish for smooth, supple lips, with no feathering or bleeding Smooth And Supple: Highly pigmented lip color with a creamy smooth glide during application that leaves lips feeling hydrated, nurtured, and conditioned. This hydrating lipstick formula will take you from day to night Let Your Lips Do The Talking: Featuring pure color pigment, this lipstick is now available in a wide range of nude, pink, red, and plum shades that are rich, warm, and ultra-flattering. Now, that’s sensational Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss