VET RECOMMENDED: C.E.T. is the #1 Recommended dental brand by Veterinary professionals and our pet toothpaste is made in the USA with globally sourced ingredients. ENZYMATIC TOOTHPASTE FOR DOGS AND CATS: toothpaste specifically formulated using an enzyme system to reduce plaque, freshen breath, and ensure a clean mouth. SAFE FOR DAILY USE: Includes no foaming agents, so this toothpaste is safe for pets to swallow USE WITH A TOOTHBRUSH: Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely BEEF FLAVOR: Helps eliminate mouth odors with beef flavor pets love!