Kid-Friendly Toothpaste: Fluoride free toothpaste formulated for children with gentle herbal ingredients. Cleans teeth without irritation and helps kids develop good brushing habits. Botanical Formula: Herbal and botanical ingredients including Neem, a tropical plant native to Asia long used for its cleaning powers, plus Pomegranate to gently remove plaque for healthy-looking teeth and gums. Also formulated with Coconut Oil and Stevia. Fresh Flavor: Kids will love the subtle mint flavor without the harsh or too-strong burn or sensation. Choose from Cool Mint, Bubble Gum and Orange flavors — kid-friendly picks to make brushing fun. Easy to Use: Brush thoroughly after meals or at least twice per day under parental supervision for a brighter smile that feels as good as it looks. Made with Goodness: Vegan, cruelty-free formula makes this a wholesome addition to your oral care routine. Fluoride-free, triclosan-free, and made without gluten, parabens, SLS, carrageenan, or artificial colors or flavors. From a family-owned company, trusted since 1930.