PERMANENT HAIR COLOR: Mix our Satin Bold Dark Magenta Hair Dye with 10 volume developer and apply to pre-lightened, bleached hair. Enjoy superior color payoff that lasts. NOURISHING FORMULA: Enriched with aloe vera and lavender extracts, this permanent hair dye formula helps strengthen and soften hair, increasing moisture and shine. EFFORTLESSLY BOLD LOCKS: With multiple shades to choose from, Satin Bold Series offers highly-pigmented, bold hues. Enjoy salon results with less hassle. PPD-FREE HAIR DYE: With less than 1 percent ammonia, our permanent hair color kit leaves hair looking healthier, shinier, and in better overall condition. PROFESSIONAL SALON RESULTS: Featuring expertly-crafted formulas, our coloring and treatment systems offer professional results at an effective cost.