EFFECTIVE ODOR CONTROL - Specially made for those with sensitive skin, our baking soda-free deodorant uses zinc and magnesium to fight odor naturally. Organic arrowroot powder absorbs moisture so you stay dry and fresh. Get powerful all-day odor protection without aluminum. LAVENDER - Sooth away stress with this sweet, herbal scent featuring subtle floral notes from essential oils. Pretty Frank natural deodorant is easy to use with just 1-2 swipes and pure enough to put anywhere. Use it on your pits, bits, feet - wherever you need odor protection. ALL NATURAL & ORGANIC - Our deodorants use a base of moisture-rich, organic coconut oil and organic shea butter to soothe your skin. We vow to use only premium, food-grade, organic ingredients with consistent quality checks. NO B.S. (bad stuff) - we mean it! No Aluminum, No Parabens, No Synthetic Fragrance, No Petroleum, and our products are Gluten Free, Non-GMO, and Cruelty Free Certified by Leaping Bunny. Our handcrafted formula has stayed the same for over a decade and all products are made in the USA. NO GREENWASHING - All of our packaging and shipping materials are 100% recyclable and eco-friendly. Additionally, Pretty Frank uses either water-free or water-less formulas. We have saved over 40k gallons of water! We're proud to help preserve one of earth's most precious resources. Everyone’s body chemistry is different—it may even change over time. Some people love baking soda in their deodorant, while for others it irritates their skin. Our new Baking Soda Free Deodorant sticks are made with all-natural organic ingredients. They combine the power of our previous zinc and magnesium formulas for even more effective odor prevention and a silkier, smoother feel.