BOLD, BRIGHT COLOR - High pigment pinks, browns, golds, nudes and purples. This warm palette can help you create that perfect party or festival look MATTE, SHIMMER & METALLIC - Range of finishes and colors work with all skin tones and make any eye-color pop EASY TO USE - Long-lasting, 40 buildable colors that blend easily with no need for primer. Quick to apply and easy to wash off PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professional makeup artists. All our products can be used on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics CRUELTY FREE - Vegan-friendly, paraben free & 100% cruelty free. None of our products are tested on animals The W7 Brand was created in 2002, the inspiration of two entrepreneurial young men from West London. Their aim - that everyone should have access to an extensive range of high quality cosmetics at an affordable price - is now well on the way to becoming a reality. Our tagline of "Who Will You Be Today?" opens up opportunity for the consumer to express themselves and use W7 products to be who they want to be. With a strong team behind the brand, W7 has grown year on year and now boasts a collection of over 500 products, none of which are tested on animals. The range includes: nail polish, foundations, lipsticks and glosses, eyeshadows and palettes, plus an extensive offering of mascaras and our Ebony Collection for darker skin tones.