“Let me tell you a story…”—the six words that open up the gates of emotions, imagination, and knowledge. Experience is the best teacher; a fascinating story is next in line. You already have the experience. Now you just need to combine in a tale to lead… with story. This book introduces you to the world of storytelling for business designed for creative entrepreneurs. In it, you’ll learn about storytelling, why you should use it in your marketing, where and when to use a story in your media and marketing plans, and who to tell a story for. In addition, it covers how to gain that coveted like, know, and trust factor with your audience using the power of story, as well as how to be relatable while selling and teaching via any platform. Finally, you’ll learn more about telling your own brand story, structuring, hook writing, and creating themed copy for your brand so your stories flow well from one to the next. As a leader, you have the opportunity to lead, nurture, education, advise, and guide your reader through a myriad of circumstances. What better way to communicate those experiences and lessons you’ve faced yourself than with story? Long ago, success of communication was measured by how well an audience remembered a story. These days, not only do you have to maximize your story’s ability to be memorable, but you also have to use emotion, meet needs and wants of your reader, understand their goals and challenges, but you have to do it all knowing you’re dealing with limited attention spans. You have to write for impact, so you capture the reader ’s attention right out of the gate. Storytelling has fallen in and out of the limelight over several centuries. It made a soft comeback in the 1990’s when marketers started to make the connection between consumers and what they ultimately want and need. The day of the promotional discount and gimmicks is long gone; now consumers will happily pay premium if there’s an emotional attachment to an offer. Plus, storytelling was found to be highly effective in workplaces. The emergence of corporate storytelling practitioners occurred, giving us a better foundation for how we can help our readers envision, visualize environment, energize them to prepare for change, educate, and also… help empower themselves to invoke positive transformation. Customer apathy towards products and services has only increased with the emergence of social media and interruptive marketing. Finding products and services that have the capacity of bonding a meaningful attachment is difficult when there’s not emotional attachment involved. Perfectly good products and services that had the potential to be great get lost in a sea of pushy marketing. There’s no emotion. There’s zero attachment. And most everything lacks meaning. Unless you choose to be one of the very few brands who gets brand storytelling right. So now? In these times? Storytelling is beyond important. It’s critical to your marketing mission. This book will teach you how to tell a story well in your brand’s marketing.