A Major Lash Moment - Introducing the BFF volume mascara, she's with you from thin to thick. BFF will never let you down, instantly lifts lashes whole volumizing and lengthening in the blackest black formula. Fan-Favorite Formula - The unique twisted nylon fiber brush is shaped to comb through each lash from root to tip, delivering a buildable look that never clumps. Who needs flakes in their life when you have BFF? No flaking, no bs, just a ride-or-die formula. Complete Your Look - Pair our BFF lash lengthening mascara with our Super Shock Shadows for the ultimate eye makeup look with minimal creasing, fading or fallout. Application Tips - Start by curling the lashes, followed by working the volumizing mascara through lashes from root to tip. Build to your desired intensity. Tip: removes easily with Fourth Ray Beauty's BFD Cleansing Oil. Obsession-Worthy Beauty - We believe beauty should be fun, fearless, and accessible. That’s why we serve up trend-setting, cruelty-free formulas made for real life. Mascara that instantly volumizes, lifts, and lengthens lashes. What, like it’s hard? Introducing the BFF Mascara, she’s with you from thin to thick. BFF will never let you down, instantly lifts lashes while volumizing and lengthening in the blackest black formula. The unique twisted nylon fiber brush is shaped to comb through each lash from root to tip, delivering a buildable look that never clumps. Who needs flakes in their life when you have BFF? No flaking, no bs, just a ride-or-die formula.