2025 ALLURE BEST OF BEAUTY AWARD WINNER: Drench your lips with sheer, shiny color in just one swipe. It’s been a viral sensation for a reason. NEW SHADE: Now including 10 new fan favorite bring back shades; highly addictive & suitable for a wide range of skin tones. NOURISHES LIPS: Gives you the hydration of a balm + the shine of a gloss. Delivers 41% more moisture instantly. Formulated with Hyaluronic Acid, Aloe & Rose Quartz. GLIDES ON EASILY: Visibly smooths lines and gives lips a fuller, plumper appearance. LIGHT VANILLA SCENT: Non-sticky, glossy balm with a comfortable, buttery-soft feel and a light vanilla scent.