What if marketing your book didn’t have to drain your wallet? Like many new authors, you launched your book with more passion than pennies. But the moment your book goes live, you haven’t just published it, you’ve started a business —and your book is the product. So how do you tell the world about your book? How do you market it when the budget is tight and the options seem costly? In Book Marketing on a Budget - Simple Steps for New Authors , Kevin M. Hall offers a practical, action-first guide, not complicated theory. Each chapter is another stair step, filled with real examples showing you how to use no-cost and low-cost methods designed to move your sales needle in the right direction. Inside this book, you’ll learn how to: • Connect with school alumni, libraries and museums • Expand outreach via print, TV, radio, and social media • Become a guest on podcasts using Podcast Piggybacking And much more – for little to no cost! This isn’t a ‘sell a million books’ promise, it’s a “do-the-work” guide to get your feet wet and start building real sales momentum. No courses. No coaching. No upsells. Just tested steps that sell books without draining your bank account. Ready to stop hoping and start selling? Pick up this book today and begin your sales climb – one step at a time! Useful, actionable tips, especially podcast piggybacking and doing 1 outreach per week. Nice interview, thanks to both you and Kevin. There are some good tips in here that you can act on immediately. I appreciate that this doesn't feel like I am just being sold another shovel. I also appreciate the alternatives to podcasts, as I just don't ever see myself taking that step. Such great tips, strategies and advice! I will implement many of these suggestions (not all at once so it is focused effort, not diluted). Kevin, I look forward to your book coming out next month. Michelle, thanks for highlighting Kevin and his advice, especially to new authors. Very helpful and exactly what I needed right now! Thanks, Kevin, for inviting me to read your ARC on Book Marketing on a Budget! I've already put some of your thoughts into practice... I also signed up for one of the podcasts' emails and tried out a couple of the news-related pitch sites. Kevin Hall is an author, speaker, and marketing educator who helps new writers build book sales without large advertising budgets. After a 40+ year career in the private sector-earning a U.S. patent, authoring industry white papers, receiving multiple professional awards, and being profiled in Fortune-he transitioned into independent publishing.He published his first two memoir/history books in 2022, inspired by his grandchildren's persistent question: "What was it like when you were a kid, Grandpa?" Navigating the realities of self-publishing firsthand, Kevin focused on practical, low-cost marketing strategies that generate visibility and sustained sales momentum.Through podcast appearances and presentations to online writing communities, he now shares clear, experience-based guidance designed specifically for self-published and first-time authors. His work emphasizes connection, credibility, and consistency-helping writers replace confusion with simple, repeatable steps that produce measurable results.
