We spend a large portion of our professional and personal time solving problems and exploiting opportunities, working both on our own or in groups. Most of these problems and opportunities are relatively "easy" - provided you have sufficient time, resources, and brainpower to apply to them. This book provides thoughtful insights and actionable guidance about the remaining problems and opportunities - the "really hard" ones, and highlights a proven technique for such problems: Ready, Aim, Fire! In this thorough but eminently accessible book, Bruce Tow share the essence of his decades-long career both in solving very difficult problems and in thinking through what works - and what doesn't - in taking on these unique challenges. You should read this book if you: - Have one or more such problems you need to solve. - Wish to pursue a career or business of solving such problems. - Plan to teach others how to solve their hardest problems. - Are simply curious about the world and its more interesting challenges.